Hey, I’m Lui

I’m a Marketing Director and Creative Producer, with a specialty in brand strategy, social media, and storytelling. I provide solutions for businesses looking to build meaningful digital and social media experiences, along with improving brand reputation and recognition

My Approach

Collaboration

I believe in the power of collaboration to create exceptional campaigns. Every single aspect and role is important to me, whether someone is senior or entry-level, everyone plays a role to paint a bigger picture and deserves the same respect.

Innovative

I take an innovative approach to ensure the final result aligns with your creative vision and reflects your unique brand identity. Whether it be through grassroots marketing or viral strategy, we’ll work together to fine-tune the image of your ad campaign or rebranding to launch your brand into orbit.

  • 12+ Years of Marketing Experience

    Including mediums such as web, social media, and print

  • Viral Exposure

    Launching multiple successful campaigns, reaching audiences in the millions

  • Community Advocate

    A dual national, representing and advocating for marginalized groups

It all starts with an idea and a dream

It all begins with an idea and a dream. Whether you want to launch or exponentially scale a business, I have the expertise to guide you every step of the way.

Client Year
Ferrari 2023


Celine '23 summer ad campaign
Saturdays NYC - 'Finding Friends'
BMW - 'House of M'
Quadrant x Bleach Design Werks
Golfwang - 'Racing Capsule'

Celine Summer ‘23 Ad Campaign

Heidi Slimane’s love letter to skateboarder via Celine. Creative Direction and Talent Consultation / acquisition for their Summer ‘23 campaign

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Projects

Virgil Alboh for Nike x OffxWhite

Campaign for Virgil Alboh's first and post-humous clothing collection with Nike. Creative Direction, Scenario Writer and cast as Talent/management

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Tyshawn Jones for Louis Vuitton

Stealth Campaign for Tyshawn Jones’ soft introduction to Louis Vuitton as an ambassador. Creative Direction, Brand Management, and Producer

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FAQ

  • First things first, don't be nervous. We'll start with a free consultation to determine your creative and branding needs. From there we figure out your personalized game plan

  • Timelines depend on the project, but I generally dedicate up to a month to each client, with the possibility of an extension based on my availability.

  • I usually consult on my own however if there are needs that go beyond that, I can construct a team to fulfill your needs, from Media to Design